Archive for December, 2010

Flashback 2010

I was reviewing our blog and contemplating where YEP Media as a company have come from and how we have developed professionally since the beginning of 2010. In particular the very first blog posts stood out to me here and here, so I decided to write this blog post which is as much about reflection and gratitude as it is about our company closing off 2010 and making the transition into 2011.

From our early beginnings as 2B1 Communications back in November 2009, we have made the transition from a university project into a fully fledged registered Limited liability company called YEP Media in 6 months with the help and support of the BSEEN project and many other mentors/networks. We’ve done design work for clients been to many a networking event, written proposals and plans interviewed other young entrepreneurs and commented on all sorts of weird & wonderful things.

It’s been an interesting roller coaster ride of a journey and we’ve learnt a lot. Here are three things we have learnt which people, particularly young people thinking about starting a new enterprise in 2011 may want to take note of.

1). When starting out, be discerning and wise about the advice you listen to.

You may have a business idea that you think could be successful but lack the business knowledge and want to tap into the expertise of others. Fine, but what we found out is a big part of entrepreneurship is about going with your gut instincts because nobody knows what you are offering the world better than you do and not every piece of advice will be worth listening to.

2). Remind yourself everyday what you are capable of and be confident in it.

One of the things that can set you back slightly is forgetting about your track record and this can make you feel inexperienced in your field. Remember your skill set and what it is that you’re offering and try to commit it to memory everyday. Even if you actually are actually inexperienced, share your knowledge, this will propel you forward faster.

3).  Make decisions sharp-ish

I think anyone who is forward thinking in their nature is conscious of the fact that every decision they make has a consequence that will affect them for the greater good or the greater bad. It can be easy to make this a burden. Don’t do it because things will get long and nothing will get done with your hesitation. Gather your information, weigh up the pros and cons and make your decision based. If you get it wrong, at least you can look back and say you were rational in your thinking at the time and move on with a lesson learnt.

There are many other things I could talk about but I will leave it at that. There are some exciting things in store for YEP Media on the Horizons of 2011,  (Remember that word ‘horzions’), but now is not the time to really go into detail about them. Updates will be up in the new year but keep watching this space, enjoy your holidays and HAPPY NEW YEAR when it comes!

Daniel J. Blyden

My very own Lloyds TSB Avatar!!

Oh my gosh, I didn’t think my day would get even more interesting. If you all knew this before me, then excuse my sudden rush of excitement as I have just discovered that Lloyd’s TSB Bank have started letting their customers create, their very own avatar character which could appear on their next Lloyd’s TSB TV commercial.

I just had to have a go and create a character of my own, which I’m hoping you might see one day in an advert, lol. Now, I know I’m probably being dis-loyal to my very own personalised ‘Samantha’ YEP character; which in my opinion looks far more like me, I have to say I quiet like my Lloyd’s TSB avatar. I have one complaint though Lloyd’s, there needs to be more of a variation of hairstyles to choose from because I had to just go with the nearest style I could find 🙂

Rant over, in all seriousness I think this campaign is a great way to connect with the banks customers. Being given a chance to create your own character makes you feel special and though I’m not a major fan of banks…… I like Lloyd’s animation campaign that they are currently rolling out. They have definitely figured out a creative and innovative way to reach their customers. Going back to the last article written today, it’s all about how consumers/customers build a relationship with the businesses brand. How the brand is executed to the public can be difficult but Lloyd’s TSB are definitely creating new ways to interact with their audience.

Here is my Avatar at the train station!

P.S. YEP Media should now receive free business banking for life with Lloyd’s, for this promotion!

Samantha Thodhlana

Make Mobile Marketing work for you?

Today, I attended the only event in Birmingham of its kind so far ‘Mobile Marketing’ Event. It’s an event intended to get businesses and organisations thinking about how mobile marketing can work for you in regards to marketing your business brand or particular services that your business offers. Undoubtedly, the event is full of business professionals from all over the region; including professionals from parts of the country and even one or two businesses that come from places like, Germany.

It was held at Number Eleven Brindley Place building, which is an elegant building and features all the high-tech equipment, furnishings and features you can imagine.  I’m glad I felt hungry this morning, because the room was filled with a small selection of delicious pastries and croissants’, including tea & coffee just as the doctor ordered J

It felt slightly strange being one out of three people within their early twenties in a large room full of business executives, CEO’s and Directors. Nevertheless, I acted professionally like I always do at these types of events and put on my two hats; one as director of YEP Media and the other as PR & Communications Executive for The NTI Birmingham (part of Birmingham City University).

We had the first presentation from Mark Brill, CEO of Formations who delivered an exceptional introduction into the revolution of mobile and what mobile marketing means to businesses and their brand. This got me thinking about what YEP Media offers and that’s the ‘branding’ service which all businesses looking to expand or do well within their market need. Without a great brand or brand understanding; a business can slowly full down the radar and not make a huge enough impact within their market place. Ultimately, a great brand with a great PR/Marketing campaign stands out and delivers the correct message to its intended audience.

One of the brands Mark mentioned was Nike and how they have used their brand to convey one of the best apps currently available. Nike’s ID app is a good example of how a brand can provide a complete experience. Users can create their own trainers, post it to the site and share it with friends. They can also order the trainers (or any other pairs they like the look of), all through the app.

This is all available on your phone; now who would have thought that phones would have become so innovative and creative in terms of consumer behaviour?

For me this was the highlight of the session because it got my brain ticking about how start-up businesses could use mobile as a medium to promote their business. I don’t just mean, create an app and everything will be alright. It’s much more than that, it’s about giving your audience an interactive experience which they can join in with instead of just bombarding your audience with boring information they don’t want to hear.

Become more creative my fellow entrepreneurs, think of new ways that technology can develop your business experience and increase your brand awareness or increase profits to your business. The average person doesn’t want the same old boring techniques used every time, so regular TV ads or flyers dropped through their door don’t always work. Consumers are more advanced than we are sometimes, as the business. The second key message I gained from today’s session is that; Consumers don’t just consume, they want to feel like they belong to that brand and the lifestyle that the brand sells. So, I want you all to look at your business and ask yourself and others around you……..does my brand really represent what it’s intended to represent?

Plus, slightly off topic but I think you all need to watch a video that was shown at the event. It’s to do with the future of technology and it’s very interesting.

Samantha Thodhlana