Archive for February, 2011

Community Interest Company, Aspire4u CIC, has recently been awarded £159, 879, from the Big Lottery Fund’s Reaching Communities programme to run an exciting three year project; “Talent”.

YEP Media would like to say ‘Well Done’ to Aspire 4 U CIC and the whole Aspire 4 U team for this huge success in regards to the ‘Talent’ Project. Special well done to Daniella Genas…’re a ‘True inspiration’ 🙂


News Release

DATE: 17th February 2010

Contact: Daniella Genas, 0121 6223603


Birmingham Based Social Enterprise Achieves Lottery Funding Success

Community Interest Company, Aspire4u CIC, has recently been awarded £159, 879, from the Big Lottery Fund’s Reaching Communities programme to run an exciting three year project; “Talent”.

The Talent project aims to develop disadvantaged young people through the provision of training, development and showcasing opportunities. This includes a focus on event management and the arts. Through events management training, young people will learn about project management, multi-tasking, presentation, research, delegation, financial management and public relations. Sessions in music, dance, fashion and media will be run by industry experts, giving young people the chance to hone their talents, receive expert advice and increase their confidence and technical ability.

The project will culminate annually with a spectacular finale, providing all project participants with the opportunity to showcase their talents to their peers, the wider community and industry professionals. The work of all participants will also be showcased via an online portfolio on the Talent website.

Aspire4u CIC aims to work with over 200 young people over the next three years providing them with life enriching opportunities through the Talent project and finale events. Through taking part in the project the young people will have increased life chances, increased employability and the confidence to move to the next level of their lives.

Daniella Genas, Director of Aspire4u CIC, said: “We are really excited as the funding provides us with the opportunity to make a real difference and hopefully transform the lives of many young people. We are starting right away with recruitment of volunteers, staff and project participants and hope to get the full support of the local community.”

John Taylor, Big Lottery Fund’s Head of the West Midlands region, said: “I am delighted to see Lottery money supporting Aspire4u CIC which is playing a vital role in strengthening the Birmingham community through engaging with young people. This innovative project will create better opportunities for the city’s young people by equipping them with a wide array of life skills.”

For more information please contact Daniella Genas: 0121 6223603


–          End      –

Notes to Editors

  • Under Reaching Communities, the Big Lottery Fund awards grants between £10,000 and £500,000 to projects that offer people better life chances, build stronger communities, develop improved rural and urban environments and improve health and well being.
  • The Big Lottery Fund (BIG), the largest distributor of National Lottery good cause funding, is responsible for giving out half the money raised for good causes by the National Lottery.
  • BIG is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK since June 2004. The Fund was formally established by Parliament on 1 December 2006.
  • Since the National Lottery began in 1994, 28p from every pound spent by the public has gone to good causes. As a result, over £25 billion has now been raised and more than 330,000 grants awarded across arts, sport, heritage, charities, health, education and the environment.
















YEP Media would like to welcome our new PR and Events Management officer; Lucy Hird to the team. Lucy is a current second year student at Birmingham City University; studying BA Media and Communications specialising in Public Relations.

Here’s a short profile piece from Lucy herself:

Growing up with small town syndrome from my beginnings in the beautifully quaint and quiet Malvern, meant that before long I was hungry to find out what else the world had to offer.

Whilst managing a Sports and Social Club at the tender age of 19 I discovered I loved interacting with people and organising events. I learnt about bookkeeping, advertising and PR at a Fork Lift Truck Company but felt I needed to experience more of life before settling into a career.

After training in Beauty and Massage Therapy I embarked aboard the Disney Magic Cruise Ship working 80 hour weeks and using every other minute to the maximum. A world of skydiving, breathtaking beaches, swimming with dolphins and buying designer handbags was bliss and massaging on Disney’s private island in the Bahamas’ is a memory I will hold with me forever, but alas life on the open seas could not last forever.

Returning to England made me re-evaluate what I wanted to do with my life and I tried to assess what it was I was good at. I loved interacting with people, being creative, persuading people to see my point-of-view, being able to write, organising events and keeping busy, so there it was staring me in the face, a career in Public Relations incorporated all that I enjoyed! I found the degree that had just the right mix of theory and skills based work at BCU and now I find myself halfway through, enjoying every day at university, excited to really get my career going and put my stamp on… well, the world!

My boyfriend and I were lucky enough to travel round-the-world in 2010 over the summer, experiencing different cultures first-hand has really enabled me to understand what is important in life and although it has cured my itchy traveller’s feet for a while I hope to see more in the future.

I am a huge Liverpool FC fan and try to get to Anfield as much as my hard-earned student pennies will take me. I am politically minded and spent a lot of my spare time helping my local Liberal Democrat PPC in the 2009 elections, needless to say following broken promises I am now searching for a party to appeal to my ideologies.

I think work experience is the most valuable part of student life and I feel so lucky to be given this opportunity by YEP Media.

YEP MEDIA- Horizons Networking Event

Yesterday, the YEP Media & BSEEN Presents: Horizons Pre-Business Showcase Event took place at Birmingham Science Park Aston between 1.30pm-3.30pm. It turned out to be a great success, with around 30 people, some current students from Birmingham City University, Aston University & University of Birmingham; as well as a few BSEEN businesses and local professionals.  The event was aimed at getting people to network but in a fun and energising way which is none-conventional networking style the YEP Media team use.

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The event was sponsored by BSEEN (Birmingham Skills for Enterprise and Employability Network) programme offers graduates and students a diverse package of support at a time when many will see business start-up and self employment as an attractive career option. With incubator support, training, mentoring and career guidance, the programme will give participants the tools they need to succeed. A city-wide network of entrepreneurs will give much-needed peer support and access to the regional economy.

This project is funded by Be Birmingham via the Working Neighbourhoods Fund, which is managed by Birmingham City Council, and delivered in partnership with Aston University, Birmingham City University and University of Birmingham.

YEP Media have been on the BSEEN Programme since last year and have finally completed the programme. This Horizons Networking Event is going to hopefully be one of many, hopefully with the help and support from other regional organisations.

YEP Media’s Horizons Event was also part of the build up to the Entrepreneurial Business Showcase which also took place on the same day in the evening at the Science Park Aston. The Entrepreneurial Showcase had 50 of the BSEEN businesses exhibit to local professionals, and businesses.

Furthermore, on YouTube, we have some testimonials from a few of the participants that attended the YEP Media Horizons Event:

Hopefully, we will be able to run another networking event in the near future, so stay tuned to the YEP Media Blog.

Also, don’t forget to check out our Say It Online Project throughtout the next 2 months!

‘Get Digi in the City & Say It Online!’

Hello everyone, YEP Media is proud to finally officially announce our new project called Say It Online through our web presence. We are happy to be working alongside Birmingham City Council, and the Hello Digital Campaign to bring a fresh and potentially very interesting project to the city.

The project give the opportunity to participate in Birmingham’s Arts & Cultural Activities to residents who would not ordinarily do so. We are currently recruiting participants from various areas around Birmingham and further information is below.


Say It Online is a unique opportunity to set yourself up as a citizen’s digital journalist and commentate on Birmingham’s Arts & Cultural Activities.

6 Families (1 Parent and 1 Child) will have FREE access to Arts & Cultural events across Birmingham City and be trained to document their experiences online using digital media platforms such as wordpress, twitter and youtube.

The program will begin with a Digital Media masterclass led by Creative Digital Media enthusiast Pete Ashton and the YEP Media team at the MAC in Cannon Hill Park

The program will end with an event called ‘Said it Online’ which will feature light entertainment and a celebration of your achievements.

For more information and to get involved, please visit our website where application forms and further information are available.

The Say it Online website will officially be launched within the next 7 days.

If you would like to get involved download the application form below and send it to but hurry, the project starts next week Sunday, the 13th February!

Click Here to download Say it Online Participant Form

Click here to download Say it Online Press release/Project Info

YEP media @ work