Community Interest Company, Aspire4u CIC, has recently been awarded £159, 879, from the Big Lottery Fund’s Reaching Communities programme to run an exciting three year project; “Talent”.

YEP Media would like to say ‘Well Done’ to Aspire 4 U CIC and the whole Aspire 4 U team for this huge success in regards to the ‘Talent’ Project. Special well done to Daniella Genas…’re a ‘True inspiration’ 🙂


News Release

DATE: 17th February 2010

Contact: Daniella Genas, 0121 6223603


Birmingham Based Social Enterprise Achieves Lottery Funding Success

Community Interest Company, Aspire4u CIC, has recently been awarded £159, 879, from the Big Lottery Fund’s Reaching Communities programme to run an exciting three year project; “Talent”.

The Talent project aims to develop disadvantaged young people through the provision of training, development and showcasing opportunities. This includes a focus on event management and the arts. Through events management training, young people will learn about project management, multi-tasking, presentation, research, delegation, financial management and public relations. Sessions in music, dance, fashion and media will be run by industry experts, giving young people the chance to hone their talents, receive expert advice and increase their confidence and technical ability.

The project will culminate annually with a spectacular finale, providing all project participants with the opportunity to showcase their talents to their peers, the wider community and industry professionals. The work of all participants will also be showcased via an online portfolio on the Talent website.

Aspire4u CIC aims to work with over 200 young people over the next three years providing them with life enriching opportunities through the Talent project and finale events. Through taking part in the project the young people will have increased life chances, increased employability and the confidence to move to the next level of their lives.

Daniella Genas, Director of Aspire4u CIC, said: “We are really excited as the funding provides us with the opportunity to make a real difference and hopefully transform the lives of many young people. We are starting right away with recruitment of volunteers, staff and project participants and hope to get the full support of the local community.”

John Taylor, Big Lottery Fund’s Head of the West Midlands region, said: “I am delighted to see Lottery money supporting Aspire4u CIC which is playing a vital role in strengthening the Birmingham community through engaging with young people. This innovative project will create better opportunities for the city’s young people by equipping them with a wide array of life skills.”

For more information please contact Daniella Genas: 0121 6223603


–          End      –

Notes to Editors

  • Under Reaching Communities, the Big Lottery Fund awards grants between £10,000 and £500,000 to projects that offer people better life chances, build stronger communities, develop improved rural and urban environments and improve health and well being.
  • The Big Lottery Fund (BIG), the largest distributor of National Lottery good cause funding, is responsible for giving out half the money raised for good causes by the National Lottery.
  • BIG is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK since June 2004. The Fund was formally established by Parliament on 1 December 2006.
  • Since the National Lottery began in 1994, 28p from every pound spent by the public has gone to good causes. As a result, over £25 billion has now been raised and more than 330,000 grants awarded across arts, sport, heritage, charities, health, education and the environment.














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