Archive for March, 2011

Rebecca Black

Some of you are probably wondering who is Rebecca Black and why is she trending. Well Rebecca Black is from Twilight.

But the Rebecca Black thats trending is from a different world…

Curiously I searched Rebecca Black, and found out she was a singer. I then proceeded to Youtube – maybe it was another great artist I could add to my playlist. Instead I was lost in a sea of remixes and paradoies of Rebecca’s single ‘Friday’

Finally I found the original and what followed was a minding numbing 3 minutes of which I was lulled into a trance filled with auto tune and decisions about the front seat or the back seat’  ‘gotta make my mind up which seat should I take’ and then ‘ Tomorrow is Saturday and Sunday comes afterwards I don’t want this weekend to end’

I tried to click away but I HAD to listen until the end. Surely this is some highly successful marking ploy!? Nope Rebecca Black is real as Justin Bieber….

Since her name started trending her view count has reached over 2 million, but somehow I don’t think its out of love…. Well you know what they say, all publicity is good publicity right?

UPDATE : Since writing this post the video has reached over 30 million views!



Metro Fail

As we all know it’s a devastating time for Japan right now. I first heard about the apocalyptic earthquake and tsunami that hit the country via twitter – after investigating the hashtag ‘#prayforjapan’.  The next day on the news, the birds-eye videos of massive waves destroying everything in their path shocked me – and I’m not easliy shocked…

At times like this social media really comes into play – for example with celebrities tweeting to millions of followers to donate. On the flip side many rumours have occurred that there have been hoax charities floating around twitter.

But this morning really shocked me. As I flicked through the first ten pages of the Metro which all covered the current situation with Japan, I was also overwhelmed by numerous adverts of the Japanese Pokémon franchise. The tagline being ‘Pokémon Everywhere: Over 150 new Pokémon have arrived in the UK’

Perhaps this is just a highly unfortunate coincidence. But some may also find it very bad taste that the Metro let this pairing go to print.


YEP Media are still keeping things at high energy!

It’s been some very interesting few weeks in the YEP Media camp; we’re currently plugging away at the last bits of our Say it Online project which is funded by Birmingham City Council and Arts Council England West Midlands. This project is Part of the Say Hello/Hello Digital Campaign; set to help people within the Birmingham community engage and play an active role in digital media.

We have now gone past our third week, which proved to be just as interesting as the two weeks before that, check out our official Say It Online Blog

Our families have been to everything from AE Harris Theatre where blankets were provided during the performance; the Birmingham Royal Ballet which proved to be heart-warming; RAW energy provided explosive ‘raw energy’ for the Morgan family who thought this performance was brilliant. Instead of reading our opinions on their experiences, we suggest you follow their arts & culture events say it online journey on the say it online website & blog!

Apart from this current project, YEP Media are still keeping things at high energy, with constant innovate ideas to keep things moving. In this economic climate, small businesses have to be clever and specific about what commercial strategies they take; as well as what needs to be revised or updated. YEP Media are a businesses which relishes on ‘keeping things moving’ and understanding the trends ahead. So, I’m sure we’ll be moving forward with the same eager and positive attitude on our next projects!