Upping the Levels: 3 Questions to ask yourself #BloggersCollective

If you are thinking about how you can bring your online media platform the next level and begin to work with brands or businesses, first ask yourself the following 3 questions:

1.       Am I just building a Blog?

Perhaps you are just interested in publishing content about a topic of your interest and you are wary of ruling out the possibility that your blog could possibly move into different direction and begin to explore other themes and topics.  If this is the case, you should probably deal with any commercial interests as sporadic on a particular project by project basis. Make this clear with any project you take on as any business or brand that you may work with.

2.       Am I creating a web magazine/online media entity?

You may find that your style of blogging is more journalistic in its style and you like to curate and share information around your topic from other sources-sharing your opinion. Perhaps you tend to be more reactive with your community of followers in the type of content you produce, giving the people what they want.  If this is you, have a good think about how you can retain commercial interest and develop your platform through mutually beneficial relationships.

3.       Am I blogging for business?

If you are blogging for business your objective is more likely to be about retaining interested customers or clients by producing or sharing content that will be interesting to them. Your approach to developing online media content will be more about building your brand and becoming the authority in whatever industry you operate in. Obviously any commercial activity in business is good but if you are using your blog to build your brand then you don’t want any mixed messages that take away from your overall communications strategy. At the same time, it pays to be collaborative so weigh up the opportunity.

Once you have figured out which of the following three categories you fall into, you will be better able to strategise and move your online media platform forward. Over the next coming weeks we will be sharing information, ideas and strategies on moving your blog forward according to how which of these 3 categories you fall into.

Image from nemesismedia.blogspot.com

Feel free to discuss any of the points mentioned in this blog post by commenting below or using our hashtag on Twitter #BloggersCollective.

Our Next Bloggers Collective Event entitled ‘How to Write Online’ will take place on Thursday 16th February 2012, 6.30pm at mac Birmingham. For more information and to Register, visit http://bc2yepmedia.eventbrite.com

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