Archive for the ‘ Reviews ’ Category

Bloggers Collective 2 Round Up & Resources #BloggersCollective

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Last week Thursday, we held our second installment at the mac Birmingham and the wealth of information and knowledge made available was very well received by all who attended. Daniel opened up the event giving a run down of his top 10 good practices for writing effective content for the web. See his presentation here.

This was followed by a presentation from Caezar Al-Jassar founder of He explained how he managed to optimise his search results in google and is now gaining 1000+ new visitors per month. See his presentation here.

The session was then finalised by Samantha who facilitated a very stimulating activity to get attendees thinking about how to write online.

The next workshop will take place on 27th March 2012 at the mac Birmingham 6.30pm-8.30pm. Registration details will be made available very soon. For more information about Bloggers Collective or if you are interested in having a consultation with YEP Media about Online Media. Email


The Power of Trip Advisor | #BloggersCollective

Almost 4 weeks ago Channel 4 aired a documentary about Trip Advisor which you may or may not have seen. Basically, the film followed some independent hospitality businesses as they battled to continue running their businesses after customers wrote very critical reviews of their services on the Trip Advisor Website.

Trip Advisor allows for any traveller to leave open and personal reviews of any travel and tourism service they have experience. The Trip Advisor brand was voted best travel information/review site for 2011 has become such a powerful platform that some small businesses have had to closed down leaving reputations in tatters. A PR manager’s nightmare.

Trip Advisor is a thriving testimony of the power of social media and how even the least influential of individuals can actually be empowered. The documentary also demonstrated the repercussions of what could be argued was inconsiderate or negligent use of the reviewing and critiquing powers. In traditional journalism there has always been a code of ethics that is clearly absent in the blogosphere. Perhaps is one wishes to be regarded as a profession critic or ‘citizen journalist’ they need to understand a degree of ethics, tact and politeness. What do you think?

You can watch the documentary here:

Bloggers Collective Workshops will start in 2 days in Birmingham City Centre. Register your space here 

On Milk & Honey Media | #BloggersCollective

It was around the time when Milk & Honey Media relaunched their brand new website when I discovered this piece of web eye candy as their promo made it into my twitter feed several times. As a creative director I found it a pleasant discovery to find a fresh youth-led upcoming media platform such as this with a distinct sense of purpose, focus and substance elegantly crafted for a specific audience.

Now I don’t want to just talk about this platform because I like it but because I wanted to highlight the fact that this is the direction that news & magazine media is going and has been going for quite some time. I chose to highlight Milk & Honey Media as a great example of a new upcoming online media brand picked up on this and recognised the importance of investing time, thought and the right expertise into making sure the website looks great from the get go.

Check out Milk & Honey Media here you might find something you like.

Follow our #BloggersCollective Conversation on here and on twitter and also at our upcoming workshop. Our first Bloggers Collective workshop begins 7 days from now – Register for Bloggers Collective 1 here.

Hyperbole and a Half? | #bloggerscollective

Here is another interesting blog that is very unique. Hyperbole and a half makes use of Microsoft paint to create humorous cartoons to compliment paragraphs of hilarious magnifications of the small things in life. The writer causes you to contemplate some of those things that the average person might consider life’s minor impedances and exaggerates them into major daily struggles in a childlike sort of way, hence the term ‘hyperbole.’ The interesting thing is it becomes frighteningly relatable and addictive to the reader, hence the blog has over 55,000 subscribers.

Another interesting niche independent blog that has been able to capitalise on its readership but this time not so much through advertising but through merchandising. Because the blog is very visual and unique in its use of microsoft paint, these images have become part of the brand.

This brand uniqueness is something that you must as crack to be successful as an independent online media producer. Perhaps it doesn’t need to be as quirky but the more eccentric and niche the better I think in many cases.

Check out the blog

Join us at our collective event 30th Nov 2011 in a central location Birmingham. For more info click her

Let’s talk about #Fail blog & Cheezburger Network | #BloggersCollective #Online Media

Fail blog is an online media phenomenon. I think it was a few years back when I started university and fail blog almost became the bane of my existence, the root of much procrastination, yet the source of plenty of laughs. Little did I understand at the time that for every ‘lol’ there was some ingenious blogger or team of bloggers cashing in via ad sales.

Fail blog has been so successful as an online media brand to the point where it has even infiltrated english vocabulary, the word ‘fail’ has been released from its connotations of shame and disgrace into a term used more for playful banter. The Fail blog site now boasts 12 million monthly views and is a choice destination for a daily dose of laughs, it is also part of a larger leading global network of websites offering humor and entertainment called the Cheezburger Network. Interesting eh?

Now one might think how can a collection of what most would describe as ‘foolishness’ attract and engage such a large audience? This is the phenomenon I referred to in the opening sentence. The only logical response I could give is that I think ‘everyone loves a laugh,’ but obviously not everyone’s taste in humour is the same. What fail blog have clearly succeed at it is identifying and growing their niche community of fans by understanding the type of content that keeps them coming back. This has enabled them to grow their brand and expand to the point where it has infiltrated modern culture.

The Cheezburger network have obviously identified what I would describe as the serendipitous nature of establishing and growing successful online media brands. They have recently launched the opportunity for aspiring humour and entertainment bloggers to affiliate themselves with the cheezburger network by creating their own .cheezburger blog site. This offers the opportunity for users to curate some their favourite humourous content with a view to make the best bloggers ‘internet famous.’ This opportunity I would say is made available to those who LOVE comedy and love to entertain others. There is no point trying to do it if you don’t love sharing humour. One who signs up to it may one day be made ‘internet famous’ but I think the lesson is in the first instance you have do what you love and do it well.

Also evident is this ‘collective’ way of working made available via cheezburger. It is an emerging trend in the blogosphere and appears to be enabling smaller bloggers to interact with and benefit from larger brands. We YEP Media will be exploring this concept further in our upcoming series of workshops starting 30th Nov 2011. Click here for more information. 

Lets Talk about Upshot TV | #BloggersCollective #OnlineMedia

So recently I came across this splendid website Upshot TV, the brainchild of young entrepreneur by the name of Sebastian Thiel, you can find him on twitter here  @SebastianThiel. I first encountered this website early in the summer when the riots took place across the country and following the events you may remember the outrageous comments and controversy from the interview with the history David Starkey on Newsnight. Upshot TV posted a very eloquent response from a young comedian by the name of Nabil Abdul Rashid and from there I decided to investigate this developing brand further.

Needless to say, I was very impressed by the quality of production in terms of their content, the depth and breadth of their vision as a brand and their ethos is to provide a positive alternative to the deteriorating state of youth culture in the UK through the positive communication channels of fashion and entertainment. If you visit their website you don’t have to look very far to discover that Upshot have received some very high profile endorsements from celebrities, funding bodies and the like, not only this but the young entrepreneur behind the movement is clearly very open about his journey.

So if you are thinking about setting up your own online media platform, there is much to be learned from channels such as Upshot TV. Identify your own niche and make sure your content is structured in such a way that it always contributes to all that your brand is aiming to say about itself.

We as an agency are dedicated to offering our creative services to support such projects as these through our Bloggers Collective Workshops.

Let’s Talk about the ABG Series | #BloggersCollective #OnlineMedia

In the run up to our first #BloggersCollective event on 30th November, we will be acknowledging some of who we think are some of the most inspiring, entertaining and interesting, developing online media platforms we know of. At YEP Media our mission is direct our creative services into developing meaningful, influential and profitable online media platforms and so we thought it would only make sense to use this space to develop some conversation about it.

So the first project we would like to talk about is the Awkward Black Girl comedy series which is independently produced by film director and writer Issa Rae and her team of actors. Aside from the clear originality of content and production, the interesting thing about this program is the way they have used Youtube and other social networks to develop a die-hard fan-base and ever increasing community of followers. Anyone who has followed the series since it began will have seen that the team clearly started out from having very limited resources but they have successfully tapped into their consumer demand to keep the production of the series flowing through a kick starter campaign that enabled them to continue to meet their production costs.

On 31st August Awkward Black Girl released the 10th episode of their series on youtube and within the first 24 hours the episode was viewed by 30,000 fans. Surely there are lessons to be learned from this story.  The Team is now aiming to get their series on main stream television.

  1. If you have a vision to create something and the skills, passion and drive to make it happen then it can certainly be done.
  2. If you give it all you’ve got it will pay off eventually.
  3. Using social media clearly allows you engage with your audience in ways traditional methods does not allow.
  4. To be successful in creating media content you must listen to your audience and give them what you want, it will help provide the leverage your brand needs.
You can see the Awkward Black Girl Series visit, let us know what you observe about this style of media content production, distribution and consumption.