Archive for the ‘ Social Media ’ Category

Bloggers Collective 2 Round Up & Resources #BloggersCollective

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Last week Thursday, we held our second installment at the mac Birmingham and the wealth of information and knowledge made available was very well received by all who attended. Daniel opened up the event giving a run down of his top 10 good practices for writing effective content for the web. See his presentation here.

This was followed by a presentation from Caezar Al-Jassar founder of MobilePhoneNerd.com. He explained how he managed to optimise his search results in google and is now gaining 1000+ new visitors per month. See his presentation here.

The session was then finalised by Samantha who facilitated a very stimulating activity to get attendees thinking about how to write online.

The next workshop will take place on 27th March 2012 at the mac Birmingham 6.30pm-8.30pm. Registration details will be made available very soon. For more information about Bloggers Collective or if you are interested in having a consultation with YEP Media about Online Media. Email info@yepmedia.co.uk.

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‘Oh Darling…..I am Part of the Bloggerati’ #BloggersCollective

Unfortunately, there are some bloggers who turn into big headed ego trips, somee who love themselves a little too much, no one or nothing else seems to matter because ‘oh well darling, I am a well-known blogger’. It’s unfortunate because this seems to be the route many bloggers are taking- especially if they feel their own online persona has become bigger than they would have ever thought.

With the likes of the ‘super bloggers’ taking centre stage, for example; Bryanboy, Style by Kling, Susie Bubble and more the world has become orientated by creating celebrity style bloggers who get photographed in all the fashion magazines, get provided with free clothes, tickets to all the big fashion shows, etc- exciting I hear you say; yes it’s exciting and most of us would love to be in their shoes but at what price, that’s the question?

As with majority of the international blogging success stories, these well known bloggers worked really hard to get there – really hard and have started blogging a few years back when it was still the new thing. The problem is when every blogger believes that they are the next Bryanboy. Hate to be the bearer of bad news but we all can’t be.

Yes, you can enjoy the limelight and the perks of creating a fantastic blog but don’t let it become a way for you to close the doors for other up and coming bloggers, who just want a bit of the action. Instead of just thinking about how you can make it, why not consider joining forces with other local bloggers and creating something special? Though there can never be two of the same people, there can however be ‘Collectives’ or ‘Bloggerati’s’- love this word J which endeavour to strive for creative collaboration.

It’s all about supporting each other and creating valuable, yet interesting and inspiring content that can be read by the world and appreciated. Let’s not let the freebies and entry to exclusive events create negative personas of bloggers, especially those who talk about fashion and beauty can be labelled in this way and it’s unfair as not all fashion or beauty bloggers are like this.

That’s why at YEP Media we feel it’s important to understand how this phenomenon contributes to the way we interact with content online but also how it helps leverage new relationships and collectives within the blogging arena.

Feel free to discuss any of the points mentioned in this blog post by commenting below or using our hashtag on Twitter #BloggersCollective.

Our Next Bloggers Collective Event entitled ‘How to Write Online’ will take place on Thursday 16th February 2012, 6.30pm at mac Birmingham. For more information and to Register, visit http://bc2yepmedia.eventbrite.com

Cool Tool: Themeefy Blogzine Beta #BloggersCollective

We came across this rather interesting tool for those of you who blog on wordpress. It basically allows you to curate all your blog posts around a particular subject into a magazine style theme that you can then share with others.

In a time where nearly every man and his dog has a blog or some sort of social media platform they use to talk about what they are interested in, part and parcel of expressing yourself and standing out above the crowd is how you package your content. This is why we think that this Themeefy Blogzine package could be a cool tool to package  parts of your content.

Check out the Blogzine we created packaging some of the commentary we posted about Online Media last year.

http://www.themeefy.com/YEP_Media_59219/59222

Bloggers’ Collective is all about helping you move your online media platform to the next level. Join the discussion using #BloggersCollective on twitter or leave us a comment below.

The next Bloggers’ Collective Event – entitled ‘How to Write Online’ will take place on Thursday 16th February 2011, 6.30pm at mac Birmingham. For more information please visit http://bc2yepmedia.eventbrite.com

Upping the Levels: 3 Questions to ask yourself #BloggersCollective

If you are thinking about how you can bring your online media platform the next level and begin to work with brands or businesses, first ask yourself the following 3 questions:

1.       Am I just building a Blog?

Perhaps you are just interested in publishing content about a topic of your interest and you are wary of ruling out the possibility that your blog could possibly move into different direction and begin to explore other themes and topics.  If this is the case, you should probably deal with any commercial interests as sporadic on a particular project by project basis. Make this clear with any project you take on as any business or brand that you may work with.

2.       Am I creating a web magazine/online media entity?

You may find that your style of blogging is more journalistic in its style and you like to curate and share information around your topic from other sources-sharing your opinion. Perhaps you tend to be more reactive with your community of followers in the type of content you produce, giving the people what they want.  If this is you, have a good think about how you can retain commercial interest and develop your platform through mutually beneficial relationships.

3.       Am I blogging for business?

If you are blogging for business your objective is more likely to be about retaining interested customers or clients by producing or sharing content that will be interesting to them. Your approach to developing online media content will be more about building your brand and becoming the authority in whatever industry you operate in. Obviously any commercial activity in business is good but if you are using your blog to build your brand then you don’t want any mixed messages that take away from your overall communications strategy. At the same time, it pays to be collaborative so weigh up the opportunity.

Once you have figured out which of the following three categories you fall into, you will be better able to strategise and move your online media platform forward. Over the next coming weeks we will be sharing information, ideas and strategies on moving your blog forward according to how which of these 3 categories you fall into.

Image from nemesismedia.blogspot.com

Feel free to discuss any of the points mentioned in this blog post by commenting below or using our hashtag on Twitter #BloggersCollective.

Our Next Bloggers Collective Event entitled ‘How to Write Online’ will take place on Thursday 16th February 2012, 6.30pm at mac Birmingham. For more information and to Register, visit http://bc2yepmedia.eventbrite.com

Future Bloggers Collective workshops #BloggersCollective

If you have been following our social networks or you are on our company mailing list, you will have received the latest news on the success of our first Bloggers Collective Workshop.

You will also know that we are trying to find out from our followers what they think the topic of the next event should be.  So we are holding a quick poll.

Please cast your vote, the next event will take place in January 2012.

Thanks

The Power of Trip Advisor | #BloggersCollective

Almost 4 weeks ago Channel 4 aired a documentary about Trip Advisor which you may or may not have seen. Basically, the film followed some independent hospitality businesses as they battled to continue running their businesses after customers wrote very critical reviews of their services on the Trip Advisor Website.

Trip Advisor allows for any traveller to leave open and personal reviews of any travel and tourism service they have experience. The Trip Advisor brand was voted best travel information/review site for 2011 has become such a powerful platform that some small businesses have had to closed down leaving reputations in tatters. A PR manager’s nightmare.

Trip Advisor is a thriving testimony of the power of social media and how even the least influential of individuals can actually be empowered. The documentary also demonstrated the repercussions of what could be argued was inconsiderate or negligent use of the reviewing and critiquing powers. In traditional journalism there has always been a code of ethics that is clearly absent in the blogosphere. Perhaps is one wishes to be regarded as a profession critic or ‘citizen journalist’ they need to understand a degree of ethics, tact and politeness. What do you think?

You can watch the documentary here: http://www.channel4.com/programmes/attack-of-the-trip-advisors/4od

Bloggers Collective Workshops will start in 2 days in Birmingham City Centre. Register your space here 

Great Birmingham Youtube Vloggers | #BloggersCollective

Another great group of young people who are developing their own online media platforms. We came across these guys this week and met @ChapperzTV at Birmingham Social Media Cafe.

1). The Jord Network 

17 year old youtuber who makes great content and organises meet ups with the local youtube community.

2). Chapperz TV

The brainchild of 21 year old Jamie Chapman who is the man behind the Zombie Walk

3). Cherry goes pop

An Art & design student in Birmingham

4). Gordy Camp TV

All these guys are doing a Youtube Gathering this weekend at the Christmas Markets this weekend on Saturday and Sunday. Click here for more information

Watch out for these guys as they will be innovating the Birmingham Media and Creative Industries. #YoungEntrepreneursPioneering. #BloggersCollective