#BloggersCollective & Other YEP Media Updates

Hello again folks. We hope that you all had a splendid holiday and new year and you are well into the swing of 2012. We at YEP Media are easing slowly into 2012 pacing ourselves as we know that we have a packed year ahead full of plans. So here is a bit about what’s happening at our end.

Blogger’s Collective Volume 2

We have just put out an announcement that we will be hosting our next Blogger’s Collective event on 16th February 2012 at the MAC Birmingham and due to popular demand the next topic will be ‘How to Write Online & other Content Production Secrets.’ If you are an online media producer, particularly a blogger, you don’t want to miss this workshop as it will be packed with all sorts of useful information to inform your work and stimulate your mind.

Upcoming Bloggers Collective topics will include:

  • Keeping it Niche: Developing your own Online community
  • Time for an Upgrade Part One: How to get the best from your Graphic Designer
  • Time for an Upgrade Part Two: How to get the best from you Web Designer
  • The Collective: What does it mean?

and more…

Registration for the next Blogger’s Collective will go live on Monday Morning 16th January 2012.

Creative Studio

Our Creative Studio team has been busy helping sorting out a few clients with some video content for their online media platforms. We have been working with Corporate Livewire to create a promotional introductory video for their new section on their website ‘Wired. We have also been working with E-ngage Consultancy to Produce videos for their upcoming month video blog campaign. We have also been working on some smaller graphic design jobs and consulting.

If you are thinking about developing an online marketing strategy or want to drive traffic to your website for whatever reason, come and speak to us, we can help. Check out our website at http://www.yepmedia.co.uk to see some of our work and get in touch.

Bye for now

YEP Media team

Future Bloggers Collective workshops #BloggersCollective

If you have been following our social networks or you are on our company mailing list, you will have received the latest news on the success of our first Bloggers Collective Workshop.

You will also know that we are trying to find out from our followers what they think the topic of the next event should be.  So we are holding a quick poll.

Please cast your vote, the next event will take place in January 2012.

Thanks

Live Magazine: Opportunity to be a YouTube Star

Live magazine has partnered with YouTube and are looking for 12 YouTube Stars who will take the Live channel to the next level!

We want to create a video platform to showcase the talent of young people, whether it’s in front of or behind the camera. We are looking for a range of talents, so if you are an aspiring filmmaker, presenter, actor, comedian, editor or online content creators, we want to hear from you!

The project will start with 12 YouTube Stars – dedicated, enthusiastic young people, with the passion and desire to be content creators, meaning you have no trouble tapping into your creative side with a given agenda.

You will take part in a two-week training boot camp in December, which will include guest speakers, YouTube stars, video creators and social media experts to help improve your skills and inspire you. All you need to bring is your talent and willingness to learn.

To apply send your CV and a short cover letter (just one or two paragraphs) telling us why you want to be on the Live YouTube team and why you think you’d be the best person to have on board.

Applications should be sent to becca@livity.co.uk by 5pm on Friday 2nd December. Successful candidates will be invited for a short interview within the following week. Applicants must be aged 16-22 years old and London based.

The Power of Trip Advisor | #BloggersCollective

Almost 4 weeks ago Channel 4 aired a documentary about Trip Advisor which you may or may not have seen. Basically, the film followed some independent hospitality businesses as they battled to continue running their businesses after customers wrote very critical reviews of their services on the Trip Advisor Website.

Trip Advisor allows for any traveller to leave open and personal reviews of any travel and tourism service they have experience. The Trip Advisor brand was voted best travel information/review site for 2011 has become such a powerful platform that some small businesses have had to closed down leaving reputations in tatters. A PR manager’s nightmare.

Trip Advisor is a thriving testimony of the power of social media and how even the least influential of individuals can actually be empowered. The documentary also demonstrated the repercussions of what could be argued was inconsiderate or negligent use of the reviewing and critiquing powers. In traditional journalism there has always been a code of ethics that is clearly absent in the blogosphere. Perhaps is one wishes to be regarded as a profession critic or ‘citizen journalist’ they need to understand a degree of ethics, tact and politeness. What do you think?

You can watch the documentary here: http://www.channel4.com/programmes/attack-of-the-trip-advisors/4od

Bloggers Collective Workshops will start in 2 days in Birmingham City Centre. Register your space here 

Relationship Between Bloggers and Bigger Brands | #BloggersCollective

'blogging' photo (c) 2010, Sean MacEntee - license: http://creativecommons.org/licenses/by/2.0/

 

 

 

 

Just thought we would share this great article about building relationships between bloggers and big brands in preparation for the Bloggers Collective Event this week Wednesday. Have a read if you are a blogger particularly in the fashion industry. It is a gold mine of information. Click here.

To register for Bloggers Collective Event, Click here.

Great Birmingham Youtube Vloggers | #BloggersCollective

Another great group of young people who are developing their own online media platforms. We came across these guys this week and met @ChapperzTV at Birmingham Social Media Cafe.

1). The Jord Network 

17 year old youtuber who makes great content and organises meet ups with the local youtube community.

2). Chapperz TV

The brainchild of 21 year old Jamie Chapman who is the man behind the Zombie Walk

3). Cherry goes pop

An Art & design student in Birmingham

4). Gordy Camp TV

All these guys are doing a Youtube Gathering this weekend at the Christmas Markets this weekend on Saturday and Sunday. Click here for more information

Watch out for these guys as they will be innovating the Birmingham Media and Creative Industries. #YoungEntrepreneursPioneering. #BloggersCollective

On @IAmBirmingham | #OnlineMedia #BloggersCollective

Met some of the I Am Birmingham team at the Birmingham Social Media Cafe today for the first time after months of following on twitter with no interaction. Anyway, partly because of that personal interaction, I decided to take a more in-depth look at their website which is like an online video hub of some of the most creative and interesting activity taking place across the city of Birmingham. We think their work is very commendable and again, it is young people being entrepreneurial constructively using new technology to create and sustain valuable online media platforms. Now I must digress from the topic slightly to make a point and I will use I Am Birmingham as a prime example. Stay with me.

Recently I have been involved in several debates online and offline and attending  local events about the future of Birmingham City, leadership, youth unemployment, etc. Many of these have featured some of the main movers and shakers of Birmingham city expressing their concerns that many of the traditional press and media platforms are slowly disappearing. In effect that means that Birmingham’s voice nationally is in jeopardy and in turn our second city status is questioned when compared with other cities such as Manchester.

I highlight these discussions to make the following point. Online media platforms such as I am Birmingham and the many other hyper local bloggers  can be harnessed to ensure the Birmingham is represented on a national scale. It only takes a little bit of out of the box thinking and strategic vision/leadership. These platforms have the potential to be as powerful if not more powerful than the traditional forms over time. With collective thinking and collaborative working the opportunities are endless.

Check out I Am Birmingham’s Website here.

The type of collective thinking and collaborative working we speak of will be discussed in our upcoming series of Bloggers Collective workshops, the first of which will take place on 30th Nov at Birmingham Small Business Centre. Click here for more information