Posts Tagged ‘ Online Media ’

Wow! its April Already: Spring Updates

Time Flies

Can you believe we are already in the Spring of 2012 on the second day of April? They say time waits for no man and especially when you are busy and having fun being busy!

Anyway, the purpose of this quick blog update is just to give quick run down of YEP media’s whereabouts, what we’ve been up to and where we are heading the next few months of this fast disappearing year, and we thought we would give this blog a bit of a transformation spring clean to bring in spring time.

Online Media Consulting

So as you may have noticed this blog site has seen nothing but digital tumble weed for the past month because the YEP team work part time and have also been doing bits and pieces for some clients.

We thought we would share one example of what we’ve been busy doing; the results of a Digital Media and Blogging workshop we delivered for a group of young people over at The Future Melting Pot who are working on a project investigating the reasons behind the August 2011 riots. You can check out their work here. This group will be holding an enquiry at the Council House this Thursday where the young people will have a round table discussion with senior leaders about those horrendous occurrences last year.

Unleash Your Inner Supernova

Our highlight for the month of March has to have been helping to host a pretty amazing event along with Bonafide Supernova, which is part of the collective of fashion blogs we are channelling our creative media skills into developing.

The Bonafide Supernova team held their first ever event at The Studio Birmingham in a bid to spark enthusiasm and present a new way of networking for the modern day woman of the ‘future’. Their next event will be taking place in May 2012 and will be all about the Future of Fashion PR so stay tuned for more details on that!

Bonafide Supernova's First event 'Unleash Your Inner Supernova - 21st March 2012.

Bloggers Collective

You may have noticed that we decided to postpone our 3rd  Bloggers Collective: How to Build Your Online Community Workshop until the 17th April 2012.

Bloggers Collective is our Monthly Networking Workshops for Online Media Enthusiasts. Our Topics over the next coming months in no particular order are as follows.

  • How to Build an Online Community
  • Making Money from your Blog’- Sponsored blog posts: To do or Not to do?
  • How to Promote your Brand Online/Creating a Media Kit for your online platform
  • Bloggers Surgery: A Troubleshooting Seminar
  • From Blogger to Online Journalist: Making the Transition
  • ‘It’s all in the Brief’ (Part 1) – How to get the most out of your graphic designer 
  • ‘It’s all in the Brief’ (Part 2) – How to get the most out of your web designer 
  • How to Write Online
  • Improve your Video & Photography  Blog
  • Bloggers Collective- ‘Moving beyond the blog’

We also launched a special offer to attendees of the Unleash Your Inner Supernova event to gain access to future Bloggers Collective Events. Details of this offer can be found here.

If you would like to be kept informed of our bloggers collective events then join our mailing list on the front page of our Website. http://www.yepmedia.co.uk 

The Lost Links/Here I Am Project

Last Year, Daniel from our team was awarded a Level 1 Award from Unltd, the social enterprise charity to deliver a project exploring and addressing intergenerational issues. The project is now taking shape and will kick off with an discussion/conference taking place at Aston University next week Thursday 12th April 2012. For more information about this project and the event visit http://hereiamconference.eventbrite.com.

That is all from YEP Media until Next time. Stay tuned for further updates on Bloggers Collective and other events.

Bloggers Collective 2 Round Up & Resources #BloggersCollective

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Last week Thursday, we held our second installment at the mac Birmingham and the wealth of information and knowledge made available was very well received by all who attended. Daniel opened up the event giving a run down of his top 10 good practices for writing effective content for the web. See his presentation here.

This was followed by a presentation from Caezar Al-Jassar founder of MobilePhoneNerd.com. He explained how he managed to optimise his search results in google and is now gaining 1000+ new visitors per month. See his presentation here.

The session was then finalised by Samantha who facilitated a very stimulating activity to get attendees thinking about how to write online.

The next workshop will take place on 27th March 2012 at the mac Birmingham 6.30pm-8.30pm. Registration details will be made available very soon. For more information about Bloggers Collective or if you are interested in having a consultation with YEP Media about Online Media. Email info@yepmedia.co.uk.

Cool Tool: Themeefy Blogzine Beta #BloggersCollective

We came across this rather interesting tool for those of you who blog on wordpress. It basically allows you to curate all your blog posts around a particular subject into a magazine style theme that you can then share with others.

In a time where nearly every man and his dog has a blog or some sort of social media platform they use to talk about what they are interested in, part and parcel of expressing yourself and standing out above the crowd is how you package your content. This is why we think that this Themeefy Blogzine package could be a cool tool to package  parts of your content.

Check out the Blogzine we created packaging some of the commentary we posted about Online Media last year.

http://www.themeefy.com/YEP_Media_59219/59222

Bloggers’ Collective is all about helping you move your online media platform to the next level. Join the discussion using #BloggersCollective on twitter or leave us a comment below.

The next Bloggers’ Collective Event – entitled ‘How to Write Online’ will take place on Thursday 16th February 2011, 6.30pm at mac Birmingham. For more information please visit http://bc2yepmedia.eventbrite.com

Upping the Levels: 3 Questions to ask yourself #BloggersCollective

If you are thinking about how you can bring your online media platform the next level and begin to work with brands or businesses, first ask yourself the following 3 questions:

1.       Am I just building a Blog?

Perhaps you are just interested in publishing content about a topic of your interest and you are wary of ruling out the possibility that your blog could possibly move into different direction and begin to explore other themes and topics.  If this is the case, you should probably deal with any commercial interests as sporadic on a particular project by project basis. Make this clear with any project you take on as any business or brand that you may work with.

2.       Am I creating a web magazine/online media entity?

You may find that your style of blogging is more journalistic in its style and you like to curate and share information around your topic from other sources-sharing your opinion. Perhaps you tend to be more reactive with your community of followers in the type of content you produce, giving the people what they want.  If this is you, have a good think about how you can retain commercial interest and develop your platform through mutually beneficial relationships.

3.       Am I blogging for business?

If you are blogging for business your objective is more likely to be about retaining interested customers or clients by producing or sharing content that will be interesting to them. Your approach to developing online media content will be more about building your brand and becoming the authority in whatever industry you operate in. Obviously any commercial activity in business is good but if you are using your blog to build your brand then you don’t want any mixed messages that take away from your overall communications strategy. At the same time, it pays to be collaborative so weigh up the opportunity.

Once you have figured out which of the following three categories you fall into, you will be better able to strategise and move your online media platform forward. Over the next coming weeks we will be sharing information, ideas and strategies on moving your blog forward according to how which of these 3 categories you fall into.

Image from nemesismedia.blogspot.com

Feel free to discuss any of the points mentioned in this blog post by commenting below or using our hashtag on Twitter #BloggersCollective.

Our Next Bloggers Collective Event entitled ‘How to Write Online’ will take place on Thursday 16th February 2012, 6.30pm at mac Birmingham. For more information and to Register, visit http://bc2yepmedia.eventbrite.com

#BloggersCollective & Other YEP Media Updates

Hello again folks. We hope that you all had a splendid holiday and new year and you are well into the swing of 2012. We at YEP Media are easing slowly into 2012 pacing ourselves as we know that we have a packed year ahead full of plans. So here is a bit about what’s happening at our end.

Blogger’s Collective Volume 2

We have just put out an announcement that we will be hosting our next Blogger’s Collective event on 16th February 2012 at the MAC Birmingham and due to popular demand the next topic will be ‘How to Write Online & other Content Production Secrets.’ If you are an online media producer, particularly a blogger, you don’t want to miss this workshop as it will be packed with all sorts of useful information to inform your work and stimulate your mind.

Upcoming Bloggers Collective topics will include:

  • Keeping it Niche: Developing your own Online community
  • Time for an Upgrade Part One: How to get the best from your Graphic Designer
  • Time for an Upgrade Part Two: How to get the best from you Web Designer
  • The Collective: What does it mean?

and more…

Registration for the next Blogger’s Collective will go live on Monday Morning 16th January 2012.

Creative Studio

Our Creative Studio team has been busy helping sorting out a few clients with some video content for their online media platforms. We have been working with Corporate Livewire to create a promotional introductory video for their new section on their website ‘Wired. We have also been working with E-ngage Consultancy to Produce videos for their upcoming month video blog campaign. We have also been working on some smaller graphic design jobs and consulting.

If you are thinking about developing an online marketing strategy or want to drive traffic to your website for whatever reason, come and speak to us, we can help. Check out our website at http://www.yepmedia.co.uk to see some of our work and get in touch.

Bye for now

YEP Media team

Live Magazine: Opportunity to be a YouTube Star

Live magazine has partnered with YouTube and are looking for 12 YouTube Stars who will take the Live channel to the next level!

We want to create a video platform to showcase the talent of young people, whether it’s in front of or behind the camera. We are looking for a range of talents, so if you are an aspiring filmmaker, presenter, actor, comedian, editor or online content creators, we want to hear from you!

The project will start with 12 YouTube Stars – dedicated, enthusiastic young people, with the passion and desire to be content creators, meaning you have no trouble tapping into your creative side with a given agenda.

You will take part in a two-week training boot camp in December, which will include guest speakers, YouTube stars, video creators and social media experts to help improve your skills and inspire you. All you need to bring is your talent and willingness to learn.

To apply send your CV and a short cover letter (just one or two paragraphs) telling us why you want to be on the Live YouTube team and why you think you’d be the best person to have on board.

Applications should be sent to becca@livity.co.uk by 5pm on Friday 2nd December. Successful candidates will be invited for a short interview within the following week. Applicants must be aged 16-22 years old and London based.

The Power of Trip Advisor | #BloggersCollective

Almost 4 weeks ago Channel 4 aired a documentary about Trip Advisor which you may or may not have seen. Basically, the film followed some independent hospitality businesses as they battled to continue running their businesses after customers wrote very critical reviews of their services on the Trip Advisor Website.

Trip Advisor allows for any traveller to leave open and personal reviews of any travel and tourism service they have experience. The Trip Advisor brand was voted best travel information/review site for 2011 has become such a powerful platform that some small businesses have had to closed down leaving reputations in tatters. A PR manager’s nightmare.

Trip Advisor is a thriving testimony of the power of social media and how even the least influential of individuals can actually be empowered. The documentary also demonstrated the repercussions of what could be argued was inconsiderate or negligent use of the reviewing and critiquing powers. In traditional journalism there has always been a code of ethics that is clearly absent in the blogosphere. Perhaps is one wishes to be regarded as a profession critic or ‘citizen journalist’ they need to understand a degree of ethics, tact and politeness. What do you think?

You can watch the documentary here: http://www.channel4.com/programmes/attack-of-the-trip-advisors/4od

Bloggers Collective Workshops will start in 2 days in Birmingham City Centre. Register your space here