Posts Tagged ‘ Social Media ’

Cool Tool: Themeefy Blogzine Beta #BloggersCollective

We came across this rather interesting tool for those of you who blog on wordpress. It basically allows you to curate all your blog posts around a particular subject into a magazine style theme that you can then share with others.

In a time where nearly every man and his dog has a blog or some sort of social media platform they use to talk about what they are interested in, part and parcel of expressing yourself and standing out above the crowd is how you package your content. This is why we think that this Themeefy Blogzine package could be a cool tool to package  parts of your content.

Check out the Blogzine we created packaging some of the commentary we posted about Online Media last year.

http://www.themeefy.com/YEP_Media_59219/59222

Bloggers’ Collective is all about helping you move your online media platform to the next level. Join the discussion using #BloggersCollective on twitter or leave us a comment below.

The next Bloggers’ Collective Event – entitled ‘How to Write Online’ will take place on Thursday 16th February 2011, 6.30pm at mac Birmingham. For more information please visit http://bc2yepmedia.eventbrite.com

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How do YOU Deal with Commercial/Sponsored Blog Posts? #BloggersCollective

Bloggers Collective emblem

At the end of November 2011 on YEP Media’s first Birthday, we hosted our first Bloggers’ Collective Workshop featuring  two local fashion bloggers; one ethical fashion blogger and the other a street style blogger. Each blogger explained  to the audience  exactly how they started their own Online Persona. It was a great session for those individuals who are in the early stages of developing their own online media platform.

One of the questions that was asked to our guest speakers, in a very roundabout way was how do you deal with sponsored blog posts or commercial activity within your web platform? Our speakers responded by saying that they would be happy to accept sponsored blog posts or any commercial collaboration providing it fits within their remit or values as bloggers.

From this discussion topic, we just thought we would pick up this conversation again as we think it’s important to understand  how to deal with any commercial opportunities that might arise through blogging and how this all depends on having a strong understanding of what you are developing and where you want it to go but we will explore this in more depth in our next blog few articles. In the mean time we would like to hear your thoughts, how do you personally deal with commercial/sponsored blog posts?

Post your thoughts in the comment box below or tweet them at #BloggersCollective.

New Year, New Ways to Refresh Your Media Platform #BloggersCollective

Sometimes it can all be a little too much, keeping up with all the latest news and trends can at times….well be impossible. On occasion most bloggers or media content producers can become bored by what they do and run out of creativity, new ideas and concepts to be able to write or produce something new especially when it comes to online platforms.

Therefore, it’s very important for you as a blogger/content producer to evaluate and think to yourself, how could I refresh what I do and still ‘love it’- as you can start to stop loving what you do. We are only one month in to 2012, so it’s time to reflect on your blog and make changes; so here are some tips on ways to start maintain the ‘hype’:

  1. Target Audience: make sure you are still clear on who your target audience is i.e. 18-30 year old, males, sport lovers- football etc. You can be as specific as you like. To be honest the more specific you are the easier it is to understand your audience and be clear on what they want to hear/read. It’s sometimes a good way to have a quick brainstorm/idea map about exactly who you’d like to target.
  2. Archive material: it’s good to archive old material, so that your blog posts don’t get clogged up. Treat every year as a refresher and put aside some of the stories from the previous year. It is also good practice to hyperlink back to old blog posts from your archives for SEO (Search Engine Optimisation) purposes as Google likes blogs that do this.
  3. Keep Up: try and get out there, keep up with the trends and key news within your area of interest otherwise you’ll get left behind. If you start becoming boring, lack knowledge and interest in your field then your audience will know and stop reading your blog. This is such a difficult thing as it can be hard ‘keeping up’ with all that’s happening.
  4. Visit other blogs/media platforms regularly: key point here, visit other blogs for inspiration- not visit other blogs and steal their content, lol! Getting inspiration from other bloggers keeps your mind ticking and stimulates your thought processes making sure you stay on the ball.

Only 14 days until out next Bloggers’ Collective Event – Come join us and pick up some tips on ‘How to Write Online,’ Thursday 16th February 2011, 6.30pm at mac Birmingham. For more information please visit http://bc2yepmedia.eventbrite.com

Future Bloggers Collective workshops #BloggersCollective

If you have been following our social networks or you are on our company mailing list, you will have received the latest news on the success of our first Bloggers Collective Workshop.

You will also know that we are trying to find out from our followers what they think the topic of the next event should be.  So we are holding a quick poll.

Please cast your vote, the next event will take place in January 2012.

Thanks

The Power of Trip Advisor | #BloggersCollective

Almost 4 weeks ago Channel 4 aired a documentary about Trip Advisor which you may or may not have seen. Basically, the film followed some independent hospitality businesses as they battled to continue running their businesses after customers wrote very critical reviews of their services on the Trip Advisor Website.

Trip Advisor allows for any traveller to leave open and personal reviews of any travel and tourism service they have experience. The Trip Advisor brand was voted best travel information/review site for 2011 has become such a powerful platform that some small businesses have had to closed down leaving reputations in tatters. A PR manager’s nightmare.

Trip Advisor is a thriving testimony of the power of social media and how even the least influential of individuals can actually be empowered. The documentary also demonstrated the repercussions of what could be argued was inconsiderate or negligent use of the reviewing and critiquing powers. In traditional journalism there has always been a code of ethics that is clearly absent in the blogosphere. Perhaps is one wishes to be regarded as a profession critic or ‘citizen journalist’ they need to understand a degree of ethics, tact and politeness. What do you think?

You can watch the documentary here: http://www.channel4.com/programmes/attack-of-the-trip-advisors/4od

Bloggers Collective Workshops will start in 2 days in Birmingham City Centre. Register your space here 

Great Birmingham Youtube Vloggers | #BloggersCollective

Another great group of young people who are developing their own online media platforms. We came across these guys this week and met @ChapperzTV at Birmingham Social Media Cafe.

1). The Jord Network 

17 year old youtuber who makes great content and organises meet ups with the local youtube community.

2). Chapperz TV

The brainchild of 21 year old Jamie Chapman who is the man behind the Zombie Walk

3). Cherry goes pop

An Art & design student in Birmingham

4). Gordy Camp TV

All these guys are doing a Youtube Gathering this weekend at the Christmas Markets this weekend on Saturday and Sunday. Click here for more information

Watch out for these guys as they will be innovating the Birmingham Media and Creative Industries. #YoungEntrepreneursPioneering. #BloggersCollective

On @IAmBirmingham | #OnlineMedia #BloggersCollective

Met some of the I Am Birmingham team at the Birmingham Social Media Cafe today for the first time after months of following on twitter with no interaction. Anyway, partly because of that personal interaction, I decided to take a more in-depth look at their website which is like an online video hub of some of the most creative and interesting activity taking place across the city of Birmingham. We think their work is very commendable and again, it is young people being entrepreneurial constructively using new technology to create and sustain valuable online media platforms. Now I must digress from the topic slightly to make a point and I will use I Am Birmingham as a prime example. Stay with me.

Recently I have been involved in several debates online and offline and attending  local events about the future of Birmingham City, leadership, youth unemployment, etc. Many of these have featured some of the main movers and shakers of Birmingham city expressing their concerns that many of the traditional press and media platforms are slowly disappearing. In effect that means that Birmingham’s voice nationally is in jeopardy and in turn our second city status is questioned when compared with other cities such as Manchester.

I highlight these discussions to make the following point. Online media platforms such as I am Birmingham and the many other hyper local bloggers  can be harnessed to ensure the Birmingham is represented on a national scale. It only takes a little bit of out of the box thinking and strategic vision/leadership. These platforms have the potential to be as powerful if not more powerful than the traditional forms over time. With collective thinking and collaborative working the opportunities are endless.

Check out I Am Birmingham’s Website here.

The type of collective thinking and collaborative working we speak of will be discussed in our upcoming series of Bloggers Collective workshops, the first of which will take place on 30th Nov at Birmingham Small Business Centre. Click here for more information